Storm Tussey Just a few thoughts

NY Met’s pitcher,Tom Seaver once said, ““In baseball, my theory is to strive for consistency, not to worry about the numbers. If you dwell on statistics you get shortsighted, if you aim for consistency, the numbers will be there at the end.”

Tom Seaver should have been a Marketer.

One of Marketing’s biggest downfalls is the ability for companies to maintain consistency.  Their ads may convey one message but their PR is saying something in direct opposition or possibly their actions don’t follow the company’s mission. It’s been seen a thousand times, yet few companies focus on it.

Consistency is what helps build TRUST! Trust is what encourages people to do business with you. It’s the very reason why people become loyal, tell their friends about you and most of all it’s what makes your employees believe in you.

It’s time to look at your company from both an individual and organizational standpoint and evaluate your messaging strategy. Check out Scott Ginsburg’s Consistency Audit for a great collection of questions to help you evaluate your strategy.