Storm Tussey Just a few thoughts

If you have been thinking about dipping your toes in Twitter. STOP!

Take a deep breath, stand tall, and do a cannonball into the Twitterverse. All your friends are just waiting for you.

For years, customers have been sending questions and suggestions to your company but have never been as engaged as they are now. Now, your customers can get real time replies to their questions. They can feel as though their voice is heard, which makes them Champion your brand as a reliable resource of information rather then a big shapeless, faceless, cold corporation.

Don’t be discouraged if you start hearing negative things. It’s great that you are. It offers an opportunity for you to deal with pent-up anger, complaints, and frustrations, which in the past could have cost you a customer. But now, you have an opportunity to respond with honest problem-solving efforts (hopefully) and will lead to a more balanced relationship. In fact, if you-the brand- have a question for your customers, YOU can initiate the conversation with very little cost.

Some of the best responses have come from these BIG guys:
•    http://twitter.com/ford
•    http://twitter.com/wholefoods
•    http://twitter.com/jetblue
•    http://twitter.com/BofA_help
•    http://twitter.com/starbucks

By embracing your customers, you improve their experience, which can lead to increase in purchasing, loyalty, and recommendations.  So, quit sitting on the sideline and thinking about Tweeting.

Stand Up, Take a deep breath and make a big splash.