My name is Storm Tussey-Haverly. I am an experienced creative, e-commerce and marketing executive and consultant who is always looking for a new challenge.
I look to collaborate with international and domestic clients to co-create the brand and e-commerce store they want to own. I'm passionate about bringing brands to life through creative communications and experiences in digital, print, display, retail and events. I work with diverse clients including global challengers, entrepreneurial players, social enterprises and new start-ups.
In a world where brand matters, I work to deliver the creative, human ideas and solutions that help brands grow and build long-term value.
Ultimately, I like to ensure that the brand delivers value, drives loyalty, increases sales and delivers an emotional connection to the consumer. The marketing landscape changes quickly, allow me to help you navigate the waters and tell your story.
I know a marketing strategy is only as successful as the people and internal conditions that drive it. That’s why every strategy I build is unique, in-depth, and custom for your organization.
I analyze your data, competitors, marketing activities and channels to build an understanding of your competitive landscape. I also meet with key stakeholders and team members to understand your future goals and capacities. The strategy and insights that I provide will show your current state, blue ocean opportunities, future vision, and how to get there; including the tactics, measurement plan and recommended resource alignment.
So what you get is more than a strategy — it’s a living document and roadmap to achieving your bold business goals.
DIGITAL DEVELOPMENT & INTEGRATION
According to industry research, it takes just 0.05 seconds for website visitors to make a snap judgement about who you are, what you do, and what you stand for. I'm passionate about creating websites that are clear, engaging, and help customers convert, while also integrating with key touch points like social media, content marketing, influencers, and paid media. I'll work with your team to build a website and digital integration strategy that truly reflects you, and your key messages. Additionally, I'll ensure that your website and content audit includes current technical, design, mobile and speed elements to make sure that all improvements assist in driving traffic and conversions.
I can help evaluate and recommed optimization for your online merchandising to ensure that your products have the best chance at standing out in the marketplace. I can also help you build out your Amazon strategy, as well as A+ product pages, category pages, AMS/AMG media buying, planning and maximizing your Amazon store.
For small to medium businesses, I can lead the management of individual social media marketing platforms that are most relevant to you and your customers. For companies that operate in the Business-to-Business industry, I have developed social media marketing services that are designed to improve the search engine rankings’ of your website, while positioning your content in-front of the decision makers at the companies you want to reach.
TRAINING & CONSULTING
Build your digital capability with my help. I partner with my clients to ensure long-term (not just short-term) success. My mission is to increase your digital capability so that you gain a sustainable competitive advantage for the future.
I can deliver immediate results across your digital channels – from CEO mentoring to ensure your leadership is driving the digital agenda, to evaluating your teams skillsets and recommending a group or individual training program for your team, and even executing and managing a campaign, plugging resource gaps or scaling your digital efforts.
In the process I build your digital capabilities, so you are equipped, confident and capable to take over when you’re ready.
I can provide fully integrated branding services from initial brand development through to ongoing brand management. Delivering meaningful and valued strategies that help companies connect their purpose to who they are and what they do, everyday.
Some of our strategic services include:
- Brand research
- Brand strategy
- Brand architecture and brand portfolio
- Value proposition development
- Communication strategy
- Communication guidelines
- Tone of voice systems
- Taglines and external positioning statements
- Brand narratives and stories
- Content creation and content marketing
- Campaign creative ideation
- Above and below the line campaign development
- Channel strategy
- Photoshoot Development & Management
- Customer experience and engagement
I can lead internal or external design teams to produce a diverse range of printed materials, from product catalogues, to innovative point-of-sale inventory, signature brochures and impactful direct mail pieces.
Technology is blurring the lines between traditional advertising and the digital world, opening up a range of creative campaign opportunities and the potential for further amplification. I have the ability to lead teams from analog design to integration with digital and content teams to add value to your campaign work from the outset. This enables me to guide my clients towards more holistic and integrated solutions.
I have great working relationships with a number of leading designers, developers, photographers, copywriters, facilities and collaborate closely to ensure I can deliver materials of the highest quality.
I work with start up businesses and Shopify store owners who understand the difference in value between a passable site and an exceptional store. I am part of the Shopify Partner program and am Shopify Certified.
I am an expert in set up, migration, design & digital marketing which ensures your project will always have the end in mind throughout the process. Shopify projects range from $3,000 to $12,000 for a brand new site built from scratch and integrated into your preferred system. All Shopify packages include Strategy, SEO, Copywriting, Integrations & more.
Would you like to see what I can do for your brand and e-commerce store? I'm always looking for new opportunities and would love to help you and your team. Please use the contact information form below.
To learn more about me, please feel free to follow me on Twitter or LinkedIn.
Please contact me for the link to some of my campaign examples.